Why do some of the world's most respected companies choose New Breed Logistics to engineer and manage complex logistics operations? Because day by day, detail by detail, we earn their trust.
A leading wireless provider sells direct to consumers through its own national network of retail stores, as well as through major retailers. After a period of rapid growth, which included acquisitions, the company found itself with multiple warehouses in a single region and an overlapping distribution network. The company partnered with New Breed Logistics as part of its strategy to optimize this network.
One of the opportunities that emerged was the potential for faster, more economical store replenishment. The company's stores were receiving regular shipments of 1-2 pallets direct from the DC. Since many of the stores were located in and around major metropolitan areas, New Breed suggested a pool distribution strategy that would consolidate replenishments for multiple stores onto a single truckload shipment.
New Breed Logistics transportation analysts conducted an in-depth analysis of the wireless company's transportation operations using JDA's i2 suite of supply chain optimization software. The analysis confirmed the benefits of a pool distribution strategy, and New Breed Logistics received approval to implement the program. A pool distribution network was put in place for nine Metropolitan Service Areas (MSAs) to reduce cartage and improve consolidation opportunities. Strategic hubs and carriers were chosen to deliver a host of features, including: